Jan14 What to Look for In Commercial Video Services Posted By : Justin Mackey/ 0 comments / Under : Blog Commercial Video Services Cut ‘N’ Run Studios knows what is and is not important, entertaining, and necessary in a commercial video production. Our expert team of professionals are here to help you identify your video plan and begin making it a reality. We work with you to implement each detail of your video’s process from start to finish for the finest results. Clearly Identified Audience & Script If you do not know who your commercial video is to be created for, it will be difficult to begin its development. When creating your video script or commercial video plan, every single detail is planned and accounted for. Instilling a clear idea of who the video is aimed toward, or who the message of your video is for, is imperative to gaining views and traction from your intended audience. Special Effects and Close-Ups When it comes to producing compelling commercial videos, special effects are not always the best way to go. Often times, special effects can mute or distract from the main points and message of your video. Making use of certain techniques rather than adding effects can save time, money, and make for better results later. Shooting several close-ups, for example, can be more compelling on certain screens and are less expensive and time-consuming.