A promo video can be a multipurpose introduction to customers, new employees, and casual website visitors. Create a 2 to 5 minute promo video that relays a strong concept to impress your viewers. Create a written script and practice it so you don’t appear stilted on camera.

 

 

Top 7 Things to Make Your Promo Video Shine</strong> You may end up doing the video a couple of times until you get it right. Here are a few things to include in your script:

<p style=”padding-left: 30px;”>1. Search Engine Optimization (SEO) in Your Headline – Your headline will be the most important text that will be used to bring in viewers. You need to include keywords and buzzwords in your video production. Use SEO in description boxes on sites like YouTube, as well.</p>

<p style=”padding-left: 30px;”>2. A Business Intro Slide – This should be one slide put at the front of your video and it should introduce your company, its website URL, and its logo. Third-party sites will require this information from you at some point. Have that information ready to publish.</p>

<p style=”padding-left: 30px;”>3. An Exciting Concept – To capture people’s attention instantly with your promo video, get to the point quickly. There will be plenty of time to introduce yourself personally later. For now, concentrate on trying to pinpoint your demographics biggest problem and building rapport. Who is your core audience and what makes them inch closer to the screen? Once you know that, getting their attention is easy.</p>

<p style=”padding-left: 30px;”>4. Product Benefits – Your video production is basically a video landing page. As such, you will eventually need to list the benefits of your product or service to overcome any objections. List as many objections as possible that a customer might have even before you write your script and then prioritize them. Then, assign benefits that negate those objections. The top five should definitely be included in any introductory video script that talks about products or services.</p>

<p style=”padding-left: 30px;”>5. Have Fun with Innovative Features – If you have really innovative features you wish to showcase in your video production, now is the time. You can use video with animation characters, avatars, scribing, or comedy skits to provoke humor. Not all introductory videos have to be a business PowerPoint presentation with a boring background monologue.</p>

<p style=”padding-left: 30px;”>6. Your Credentials – If you are doing consultation services or pushing a book or have credentials that add to your authority, then don’t be afraid to introduce yourself at the end of the video. A master’s in a particular specialty, a special challenge overcome in your own life, or years of experience in a specific industry can only add to your credibility.</p>

<p style=”padding-left: 30px;”>7. A Call to Action – If your purpose is to get marketing leads, you need to ask your viewers to sign up to your email list. If you are trying to sell a product, you will want to ask for the sale. You do need to be very specific as to what you expect a viewer to do upon viewing your video production.

 

Video may have killed the radio star but it also opened a new door for unknown artists. With television and now Internet, radio is not the most popular medium for music anymore. iPods, iPads, and mobile phones with personalized playlists eliminated the need for radio. In recent years, most music is purchased digitally and the sales of CDs and records are declining. The Internet has transformed the music industry and created a broad network in which bands and artists have a greater opportunity to thrive.

YouTube was the start for many current famous musicians such as Justin Bieber, Gotye, and Carly Rae Jepsen and the website has become an outlet for artists to post music videos in hopes of a viral hit. YouTube also acts as an effective portfolio for bands and musicians with live concerts and videos. Online presence is a top priority for all artists with YouTube now having more than half a billion users worldwide and racking up to almost one hundred billion views each month. It is used by 39 countries and broadcasted in over 54 different languages. This accounts for more than a trillion views a year. Never in music history have artists had such a powerful medium to launch careers.

Social media integrates YouTube and enables artists to promote without much cost. Facebook and Twitter incorporate YouTube links allowing users to comment and share. This combination of social media and online video elevates artist awareness through multiple channels at the same time.

Though the Internet has been a boon for artists and digital music sales, music videos still require basic principles. A homemade video with poor quality will not get hits and a creative, high definition video is required for an artist to be considered seriously. Opportunity may lie online but this also means there are millions of others with the same strategy. Marketing your video and band will require professional production and a strong fan base. Integrating a high quality music video across multiple social media networks is the standard promotional strategy even for well-known artists.

Some people still believe the famous lyrics “Video Killed the Radio Star,” however, radio did not give artists the same realm of possibilities that the combination of Internet and video provide. The land of musical opportunity exists on the success of online video, musical composition, and social media awareness.

2014 – 06 25

Two separate fields have begun to more successfully integrate over the past decade.  Video has become vital for law firms and the legal industry. While some legal companies seek to have their own department, others often allocate work to video production entities. Whether law firms utilize inhouse or outsourced services, videos are imperative to any lawyer’s stature and commercial operation. The necessity for video production services are numerous and include legal business marketing, , depositions, mediation statements, evidence recording, and even large documentary productions.

 

Law firms must convey a sense of professionalism and also express empathy and trust to audiences. Creative scripts and high definition video can be the difference in attracting or repelling potential clients. An amateur commercial can display a negative image of a law firm which is why it is so important for law firms to have professional videographers handle their marketing needs. . Image and trust are obtained through the quality of legal services and video production value.

 

Court videoed projects are required to meet certain set standards by the Council of the National Court Reporters Association. Unexperienced videographers may make a mistake that could result in videos becoming inadmissible to a case.

 

Mediation statements can produce quicker settlements through visual display of evidence, injury, and damages. Documents cannot express active and/or punitive damages in the same light as a video showing concrete explanation, testimony, and b-roll. Editing and music also can add needed emotion to a video while still delivering the legal motivations behind a case.

 

In our previous blog, we discuss the surge in Internet video over television commercials, as more than 85% of Internet users now view online video content. Website videos have become a standard marketing tool even outside the legal community. With the constant adaption to technology, law firms require an appropriate source for video creative services. The recognition of this common partnership will produce greater cost efficiency and organization within the legal industry.

 

With modern technology, everything is quickly outdated these days, including videos. You may remember your parents (or yourself) hauling around the old 20lb camera recorder that recorded to VHS tapes. While modern technology can be frustrating because you’re constantly forced to upgrade to the latest and greatest products to be compatible with other modern technological devices, new modern technology allows us to capture some of the best moments of our lives and manipulate the video exactly how we want it and in excellent qualities. Modern technology and new video services also allow us to take old films from family and friends and convert them into higher quality videos that are compatible with today’s technological devices. Below are several services that companies like Cut N Run Studios in Pittsburgh Pennsylvania provide that can allow you to transfer your videos or film into new and easy-to-view forms.

Television advertisement spending amounted to 62.8 percent of the total global advertising expenses in 2012. Television commercials have changed dramatically in the past twenty years Prior to the 90’s, commercials were limited to corporations because of the cost. Currently, small businesses can afford to stay within a moderate budget and purchase local airtime for a 30 second commercial. With local broadcast opportunities, small businesses can appeal to particular demographics by selecting the program and specific time of their commercial. With 99% of the American households owning a television and the average american watching television 5 hours a day, it is no surprise that television continues to dominate the media advertisement world.<!–more–>

 

In recent years, digital and internet videos have surged as a new medium for advertisement and promotion. TV continues to be the number one advertisement outlet, however with social media and mobile devices, the age of the digital video has arrived. It is estimated that internet video advertising will rise by nearly 40% percent next year, approximately $5.7 billion dollars. Embedding videos online became a complex issue with the diversity of browsers, mobile devices, and computers. The introduction of H.264 video format made online videos viewable in nearly every scenario. Internet video advertisements quickly benefited from the technological advancement and will ultimately challenge television for the top marketing medium.

 

A progressive approach to modern day advertising would be to invest in cross-medium videos. Television encoding standards now include the H.264 format in broadcast safe guidelines. 30 second spots for television can also now be embedded to a business’s website as well. With television and internet convergence, video has solidified its importance in the advertisement world as radio and print continue to see decline in investment. It is essential for any business to not only possess a user friendly website but to also benefit from a cross-medium video.

 

Digital technology has closed the gap between corporation and small business advertisement opportunities. Both are now able to produce promotional material in the top two mediums. With the tremendous impact and growth small businesses have on the economy, it is apparent the market for cross-medium videos will continue to rise and the need for television marketing will decline.

Corporate or business training is a necessary expense for most companies small or large. Like with any expense, companies seek alternative ways to reduce cost. Training videos provide a one time expense rather than a re-occurring salary for trainers. They eliminate payroll, travel, language conversion, and any other additional charges onsite training incurs. Companies using video streaming and training increased new product introductions by 20 percent while cutting expenses by 22 percent. Employees were also work ready 16% faster.<!–more–>

 

One of the main advantages of video training is the versatility between mediums like DVD, PowerPoint and internet. Equipment operation and procedures require special handling and instructions. Videos enhance specific steps with narration, text, and slow motion. These segments can be utilized in the future and assist in avoiding possible injury and equipment malfunction. Training videos not only replace the need of a trainer but also act as learning tool and point of reference.

 

In a recent QUMU Corporation survey, 94% of employees acknowledged the benefits of video training.

 

Vern Hanzlik, Senior Vice President and General Manager, Qumu: “Video is a fantastic way to engage people who work in retail stores. When you think about the demographic of store employees, you are looking at a huge number of Digital Natives whose lives revolve around You Tube, social channels, mobile and connected experiences.”

 

Sources

 

<a href=”http://www.marketwatch.com/story/qumu-research-shows-retail-store-associates-want-video-training-and-engagement-with-corporate-strategy-2013-10-08?reflink=MW_news_stmp” target=”_blank”>http://www.marketwatch.com/<wbr />story/qumu-research-shows-<wbr />retail-store-associates-want-<wbr />video-training-and-engagement-<wbr />with-corporate-strategy-2013-<wbr />10-08?reflink=MW_news_stmp</a>

 

<a href=”http://www.videobrewery.com/blog/18-video-marketing-statistics” target=”_blank”>http://www.videobrewery.com/<wbr />blog/18-video-marketing-<wbr />statistics</a>

Commercial Production for Small Business

 

Television advertisement spending amounted to 62.8% of the total global advertising expenses in 2012. Television commercials have changed dramatically in the past twenty years. Prior to the 90s, commercials were limited to corporations because of the cost. Currently, small businesses can afford to stay within a moderate budget and purchase local airtime for a thirty-second commercial. With local broadcast opportunities, small businesses can appeal to particular demographics by selecting the program and specific time of their commercial. With 99% of the American households owning a television and the average American watching television 5 hours a day, it is no surprise that television continues to dominate the media advertisement world.<!–more–>

 

In recent years, digital and Internet videos have surged as a new medium for advertisement and promotion. TV continues to be the number one advertisement outlet, however with social media and mobile devices, the age of the digital video has arrived. It is estimated that Internet video advertising will rise by nearly 40% percent next year, with revenues reaching approximately $5.7 billion dollars. Embedding videos online became a complex issue with the diversity of browsers, mobile devices, and computers. The introduction of H.264 video format made online videos viewable in nearly every scenario. Internet video advertisements quickly benefited from the technological advancement and will ultimately challenge television for the top marketing medium.

 

A progressive approach to modern day advertising would be to invest in cross-medium videos. Television encoding standards now include the H.264 format in broadcast safe guidelines. Thirty-second spots for television can also now be embedded to a business’ website as well. With television and Internet convergence, video has solidified its importance in the advertisement world as radio and print continue to see decline in investment. It is essential for any business to not only possess a user-friendly website but to also benefit from a cross-medium video.

 

 

Digital technology has closed the gap between corporation and small business advertisement opportunities. Both are now able to produce promotional material in the top two mediums. With the tremendous impact and growth small businesses have on the economy, it is apparent the market for cross-medium videos will continue to rise and the need for television marketing will decline.

 

 

Training Videos vs. Corporate Trainers

Corporate or business training is a necessary expense for most companies small or large. Like with any expense, companies seek alternative ways to reduce cost. Training videos provide a one time expense rather than a re-occurring salary for trainers. They eliminate payroll, travel, language conversion, and any other additional charges onsite training incurs. Companies using video streaming and training increased new product introductions by 20 percent while cutting expenses by 22 percent. Employees were also work ready 16% faster.<!–more–>

 

One of the main advantages of video training is the versatility between mediums like DVD, PowerPoint and internet. Equipment operation and procedures require special handling and instructions. Videos enhance specific steps with narration, text, and slow motion. These segments can be utilized in the future and assist in avoiding possible injury and equipment malfunction. Training videos not only replace the need of a trainer but also act as learning tool and point of reference.

 

In a recent QUMU Corporation survey, 94% of employees acknowledged the benefits of video training.

 

Vern Hanzlik, Senior Vice President and General Manager, Qumu: “Video is a fantastic way to engage people who work in retail stores. When you think about the demographic of store employees, you are looking at a huge number of Digital Natives whose lives revolve around You Tube, social channels, mobile and connected experiences.”