Launching a successful video campaign not only requires the ability to produce high-quality video media, but it also requires you to properly promote and bring awareness to the video before and during the launch of the video online itself. Implementing a few tips and tricks along with professional services can ensure you maximize the reach you get with any type of video you share online, whether it is brand-related or personal.
Build Excitement and Awareness
Building excitement and awareness about an upcoming video release is highly recommended when you want to get as much exposure as possible regardless of the video’s content. Create new hashtags that represent your video, utilizing specific keywords or a message you want to share with your followers and online audience.
Working With the Right Video Production Professionals
When you want your video production done properly, consider the option of working together with professionals such as those from Cut ‘n Run Studios out of Pittsburgh, PA. Working with video production professionals is a way to ensure your final cut of any video you create is high-quality and worth your investment.
Uploading Your Video Online
After video production is complete, uploading your video online using YouTube is the first step to getting publicity necessary for success with a video campaign. If you have a more creative or unique video, it is also advisable to consider joining the Vimeo community, where it is also free to upload videos. Uploading your video to YouTube is one of the quickest ways to share video media content within browsers and mobile devices, optimizing your video campaign for all visitors and users interested in your content.
Selecting the Right Thumbnail for Your Video
Be sure to review the thumbnails that are available for your video before selecting one. Avoid choosing a thumbnail including a close-up of a face or an unidentified object or individual. Instead, choose a thumbnail that is bright, inviting or that captures a message or information about the video itself. Using a clear thumbnail that is also interesting or leaves a bit of mystery is another way to gain traction with page views and visitors to your content.
Choosing Ideal Keywords to Your Video’s Metadata
Choosing keywords wisely for your video is also essential for proper promotion. Include relevant keywords and phrases with less than two to three words to maximize optimization within the metadata of YouTube and search engines including Google and Bing.
Consistent Promotion of Your Video Using Social Media
Once you have uploaded your video to YouTube and Vimeo you can begin sharing your content immediately with plugins and social media sharing buttons, giving you the ability to instantly reach hundreds and thousands of users worldwide simultaneously.
Having an understanding of how to properly launch a video with maximum reach and exposure online is a way to expedite the process of sharing new media and gaining new traction with promotions and when sharing your content with others. The more time and effort you put in to promoting each of the videos you want to share with your audience, the more impact and influence you are likely to have altogether.
Modern videos are stored as digital files that can be very large. Many people are also converting older formats into digital files because they do not degrade. Something you might be concerned about is storing video images in a safe way. You should understand some of the benefits and drawbacks of different video storage options.
Internal Hard Drives
Internal hard drives are the default storage medium for many people. These are the drives inside desktop systems or laptops. Internal drives are a good place to store video for everyday use. They are commonly used by professional video production companies when performing editing and post-production work. They are not an option for long-term storage. Hardware, software and power issues can all destroy data on an internal drive. Videos on internal hard drives should be backed up in at least one other location.
Memory Cards and Thumb Drives
Many video devices and even some converters use memory cards. Thumb drives are larger versions of memory cards that use the same solid-state technology. Memory cards and thumb drives are good options for storing video images since they are stable media. They do require proper storage and care in order to protect the data. Additionally, memory cards and thumb drives have a limited number of reads and writes. They will eventually fail if used too much.
CDs and DVDs
CDs and DVDs are two of the most common ways to store video images. Professional video production services like Cut ‘n Run Studios in Pittsburgh, PA produce high-quality output on this type of media. CDs and DVDs are a good choice for making backups of existing video files. They do take a long time to create and can contain errors due to the burning process. The advantage is that CDs and DVDs are inexpensive, resistant to damage and easy to store.
External Hard Drives
External hard drives are independent devices that attach to a computer or laptop through a cable. These drives can be incredibly large and hold terabytes of data. There are even special external drives used by video production professionals that work at a high speeds to make editing and transfers simpler. External hard drives are a good choice because they are large, easy to use and portable. The downside is that they are hard to share and could experience technical problems after a decade or more.
Cloud-Based Storage Options
Another option is cloud-based storage though a service. Videos can be kept in an off-site location that is accessible from anywhere over the Internet. This is a safe and stable option. The main drawback is that it can take a very long time to transfer videos to cloud storage service since they need to be uploaded over the Internet.
Consider Professional Media Transfers
It is important to convert any older formats to digital files for storage. Video production companies like Cut ‘n Run Studios out of Pittsburgh can convert nearly any analog format into digital files. Those files can then be copied, backed up and stored in a variety of ways. It is far easier and more reliable to store these valuable old videos as digital files since older tapes and other analog formats are likely to degrade and become irretrievable at some point.