EQT is a strong leader and believer in minority supplier diversity. It holds and sponsors an annual matchmaking event to assist with developing these relationships. Jerome and John Bettis of Bettis Brothers Sand & Gravel actively attend and speak at these events. Cut ‘N’ Run was brought on to live stream and provide overall event coverage.
Cut ‘N’ Run covered the matchmaking event sponsored by EQT. A three-camera setup was utilized to cover a conversation with EQT’s special guest, Jerome Bettis. B roll and interviews were conducted after the presentation. The live stream was hosted through Cut ‘N’ Run’s website.
The videos were shared onto EQT’s social media outlets and also distributed to targeted potential viewers.