Media Partnership
ABOUT
Gladiators of the Cage is a Mixed Martial Arts organization based out of Pittsburgh, PA. Their brand was growing and they were in need of a trusted media partner that could help them expand their demographic. Cut ‘N’ Run was referred to them to assist in a last-minute production. A partnership was formed.
PROCESS
When it comes to event promotion, time is of the essence. Cut ‘N’ Run worked with the team at Gladiators Of The Cage to create a library of content to be used for future promotions and broadcast events. We worked together to build a formula that could be deployed quickly while maintaining quality standard. We created a process for obtaining vital graphics and information needed for broadcasting. We worked closely with venues and event team members to create a run of show that everyone could follow and created a system for open communication.
FINAL DELIVERY
Cut ‘N’ Run produced high-end live broadcast of their events that could be accessed through pay-per-view. Highlights were uploaded to Youtube as they happened.
A behind the scenes documentary was produced to establish their brand. It was used during broadcasts, in the venues and is available on line.
Fighter profile videos were created during weigh-ins, the night before the event, to be used to hype the crowd before their entrances. Still images were also taken to be used for the tale of the tape graphics. Statistics were gathered on a cloud-based data sheet that were accessed in real-time on screen graphics.
We delivered a cloud-based library of media and branding assets for print and broadcast use.
Live event broadcasting complete with multi-camera coverage, instant replay, graphics package and pay-per-view services.
Event photography coverage for social media and event promotion.
RESULTS
Gladiators of the Cage is now able to reach a wider audience. Fans who could not attend were now able to watch online while generating revenue. They now have the opportunity to expand sponsorship revenue. Event promotion is now just a matter of filling in the details. Gladiators of the Cage now has a reliable media partner that they can trust to represent their brand.
