Pittsburgh Steelers

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Cast members of NBC’s “This is Us” Milo Ventimiglia and Mandy Moore visited Heinz Field to announce one of the Pittsburgh Steelers‘ draft picks. The organization also wanted to obtain promotional material for NFL Sunday Night Football as well as Jumbotron videos. Cut ‘N’ Run was brought on to capture as much content as possible with the talent in two hours, just before the draft pick announcement. It was crucial to be as mobile and quick as possible. Scripts were drafted by the Steelers marketing team.

PROCESS

The production began with a green screen shoot then moved to three other locations. A teleprompter was positioned in the first scene but the talent was required to memorize lines or read from cards for the remaining scenes. A Sony FS7 and Steadicam were the most mobile options used to quickly capture each scene and move onto the next. All scenes were successfully shot in the two hour time block.

RESULTS

The final product appeared on the NFL’s Sunday Night Football broadcast as well as the Jumbotron inside the Steelers’ stadium.  Material from the shoot was also used by the Steelers organization’s social media pages.

This is our field.
These are our fans.
This is our game.
#ThisIsUs

Posted by Pittsburgh Steelers on Sunday, November 26, 2017

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