Cast members of NBC’s “This is Us” Milo Ventimiglia and Mandy Moore visited Acrisure Stadium, formerly known as Heinz Field, to announce one of the Pittsburgh Steelers‘ draft picks. The Steelers organization wanted to use this opportunity to obtain promotional material for NFL Sunday Night Football and for use on their in stadium jumbotron video display. Cut ‘N’ Run was brought on to capture as much content as possible with the talent in two hours, just before the draft pick announcement.
It was crucial to be as mobile and quick as possible, which Cut ‘N’ Run was able to deliver on. Scripts for the promotions were drafted by the Steelers marketing team.
The production began with a green screen shoot then moved to three other locations. A teleprompter was positioned in the first scene but the talent was required to memorize lines or read from cards for the remaining scenes. A Sony FS7 and Steadicam were the most mobile options used to quickly capture each scene and move onto the next. All scenes were successfully shot in the two hour time block.
The Pittsburgh Steelers were able to gather all the necessary content for their marketing campaign in a tight timeline with high quality results. Their social media campaign had over 125,000 views.
The final product appeared on the NFL’s Sunday Night Football broadcast as well as the Jumbotron inside the Steelers’ stadium. Material from the shoot was also used by the Steelers organization’s social media pages.