To continue growing their social media presence, marketing needs to attract visitors, and informational pieces to keep guests up to date on the latest, The Pittsburgh Zoo & Aquarium reached out to Cut ‘N’ Run to help shoot and produce video content to augment their marketing team.
We came up with a plan to execute their marketing needs and worked with their staff to be respectful to the park but more importantly, the animals we work with and the guests. We collaborated with the zoo’s marketing team to make sure we tell the story to match their vision.
One shooter was designated for interviews and the another for B roll. We ensured anyone appearing in any of the footage sign a release agreement.
The footage was edited into different videos which included an overview of the zoo, education, events, and more.