The Pittsburgh Zoo has a strong social media presence with hundreds of thousands of Facebook followers. It was necessary to add some professional video content to both their website and social media because of these high numbers.
Cut ‘N’ Run visited the Zoo for two days of shooting. One shooter was designated for interviews and the other for B roll. It was particularly important to ensure that anyone included in the footage signed a release agreement. The footage was edited into different videos which included an overview of the zoo, education, events, and more.