Katie Rullo, the granddaughter of the founders of Schultheis Bros., contacted Cut ‘N’ Run with the need for a marketing campaign to build their customer outreach. We developed a plan to shoot some active job sites and conduct interviews along with other types of content to give them enough videos to post online and remain relevant with their online presence.
Cut ‘N’ Run delegated their crews to specific roles to be as efficient as possible given the allocated time to shoot on location with the Schultheis Bros staff. We conducted interviews and shot lots of B roll to create as much content as possible featuring various services the company offers.
The videos Cut ‘N’ Run provided to Schultheis Bros were delivered via Google Drive for use on their Facebook page, Instagram, and Twitter accounts.