U.S. Sailing
ABOUT
The U.S. Team Racing Championship, hosted by the Severn Sailing Association (SSA) in Annapolis, MD had a need for live streaming the races for the George R. Hinman Trophy. The organization discovered Cut ‘N’ Run through a web search in hopes to find their next video production company that can conquer the feat in live streaming sailing racing.
PROCESS
Cut ‘N’ Run and U.S. Sailing teamed up to conceptualize the best options for sending a crew from Pittsburgh to Annapolis to capture upwards of eight hours of content for the live streams in tandem with their own production team. Traditional broadcast cameras were unable to capture this event since the action happens on open water so we deployed two drones to capture an aerial view of each race. By using two drones, we could keep one pinned on the race and the next drone was ready to take over when the first one’s battery started to drain.
Commentators helped drive the show so viewers had constant engagement and direction as to what was happening out on the water. The client supplied sponsor commercials to air a few times throughout each day as well as sponsor logos on an overlay. We delpoyed a media boat with a GoPro Hero 12 and a LiveU Solo Pro to get an up-close angle in the mix.
FINAL DELIVERY
Using the footage captured in conjunction with a site photographer’s images captured during the race weekend, we created a highlight/promotional video to advertise the event which can also be used to promote future races. The client now has access to our footage and the switch for their own internal use.
RESULTS
U.S. Sailing and Severn Sailing Association were pleased with the quality of production Cut ‘N’ Run was able to produce and they are interested in future projects together. The live stream, which aired on Vimeo.com and embedded on the client’s website, had thousands of viewers throughout the race weekend.
