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Articles Tagged with: branding

Apr

Making Your Marketing Video Outstanding

Outstanding Marketing Video

If you are in the process of formulating a marketing video, you want to be sure to include a few key elements for guaranteeing a successful final product. For instance, giving your video a purpose, offering more than what is anticipated and providing some form of entertainment is all necessary for successful video results. Your marketing video needs all of theses elements and more, in order to keep your viewers captivated and coming back.

Give a Purpose to Your Video

Every marketing video needs to have a clearly defined purpose: what it’s about. Why viewers should watch, etc. Without this, your marketing message becomes unclear, as does its purpose to the viewer. Giving a purpose to your marketing video gives its viewers a reason to watch it.

Music & Entertainment that’s Not for Everyone

Having entertainment of some sort in your video production is always imperative, especially for marketing videos. Music, for instance, instantly sets the tone of the video and provides a certain mood for your viewers to experience while watching. But not everything is for everyone, so do not try to appeal to all audiences—it could end up attracting none. Be sure to have entertainment features—be it music, visuals effects or otherwise—that narrow down on the theme and vibe you are going for. This will not only keep viewers watching your video and hearing your message, it gives you the kind of viewers you’re looking for too!

Offer More than Expected

To top off you video, offering more than what is expected is not ever a bad idea. This gives you a chance to surprise and impress your viewers. If a viewer stops to watch your video, of course, they want to be informed about the topic advertised. Yet, if they also receive additional useful information, you instantly surpassed viewer expectations. Ultimately, this information combined with purpose and entertainment is what keeps your viewers coming back.

With all of this in mind, Cut N Run Studios is here for you! For some of the best marketing in Pittsburgh, contact Cut ‘N’ Run Studios! You can reach us by calling (412) 343–3600 today, by sending an email to info@CutnRunStudios.com, or by visiting us at our Beechview Avenue location in Pittsburgh! We’ll help you make sure that your next marketing video, and other production service results are outstanding.

Aug

Strategic Video Production

Video Production

It is important to have a video production strategy for the message that you are aiming to get across in your video. From appealing to all audience types, to remaining organized and focused without being bland, a production strategy will help you meet all of your goals with positive results, in an organized manner. Overall, strategic video production keeps you organized along the way of creating favorable videography. At Cut ’N’ Run Productions, we.

Attracting Various Audiences’ Appeal

With so much information being created and consumed daily, videos area great way to reach audiences of all types. Not everyone favors written information outlets, so often times audiences are increasingly attracted to information produced by videography means. Videos capture various senses, such both seeing and hearing the information at hand, which help aid in the attraction and retention of the information being expelled.

Let Your Video Share Itself

Once your video is successfully completed and uploaded, it can begin being promoted. And with so many social media outlets and other online sources alone, your video is able to easily be shared with only a few simple clicks. Once your video gets out there and begins to accumulate views, the information will seem to begin to share itself.

Video Production Increases Search Results

Since videos are easily able to be shared, they an act as an extra advertising outlet. When your information is searched, having a video to go along with it will produce more results for searchers. For instance, when someone types your business into a search engine it is best to have more than only your website or contact information pop up. By having a website and written articles, as well as video production associations, you can significantly increase your search results and overall effectiveness of the information you are putting out.

Contact us at Cut ’N’ Run Studios today by calling (412) 343-3600 or visiting us at our convenient location on Beechview Avenue in Pittsburgh to schedule an appointment or to find out more information. No matter your video production goals or the set strategy behind them, our reliable and professional videography and photography services are here to ease the process and increase their effectiveness.

Jan

Why You Need Corporate Video Production Strategies

Corporate Video Production Strategies

Spreading your business’ message in multiple ways will increase your chances of having your message noticed. Implementing a corporate video production strategy, for instance, is one of the best ways to reach the most people with only one source. There are many various purposes supporting the creation of corporate videos, but there are three main reasons which clearly depict stark benefits.

Each of Your Consumers Prefer Receiving Information in Various Ways

When it comes to informing your clients and customers about your business or other corporate video topics, no one form of representation will work for everyone. Yet, videographic forms of information appeal to many different audiences. For instance, educating your audience through corporate videos can be done using methods which appeal to all types of learners. This not only increases the types of customers reviewing the video, but also increases the number of customers understanding the information, as well.

Videos are Greatly Beneficial to Your Corporation’s Search Engine Results

Not only can corporate videos help you to get your message across and understood, business videos will also increase your corporation’s traceability on search engines. Google, for example, incorporates videos into their search results, as well as standard links. Therefore, not only will your business’ website, articles, and other informative links load, full corporate business videos will load in search results, as well.

Corporate Videos Offer an Ease of Sharing Your Business Information

One of the best things about videos, especially corporate business videos is their shareability. Videos can be embedded into business blogs and other web pages, as well as shared through Facebook and other social media at the click of button. This allows for the video to be promotional as well as informative and entertaining.

No matter the message of your business, a corporate video strategy is one of the best ways to get that message across to your consumers. Contact our expert team at Cut ‘N’ Run Studios of Pittsburgh for information on making good use of a corporate video for your business. We will meet all of your corporate video production needs from start to finish.